financial-metrics

What Is Gross Margin?

Gross margin is gross profit divided by revenue: the share of sales left after direct costs of delivering the product or service, before operating overhead, depreciation policy debates, interest and tax.

The first profitability gate

Gross profit is revenue minus the costs that vary with delivery: materials, direct labour, freight-in, hosting and third-party usage for a software product, subcontractors on a job. IAS 2 guides inventory costing for goods businesses; service businesses still need a consistent “cost of sales” policy even when IFRS does not force a gross-profit subtotal.

Gross margin = (Revenue − Cost of sales) / Revenue

Classification is the whole game. Move customer-success salaries from opex into cost of sales and margin falls without the economics changing. The opposite restatement is a classic teaser trick.

Worked illustration

Illustration only. Hypothetical component manufacturer.

Year 1Year 2
Revenue€18.0m€20.5m
Cost of sales€11.3m€13.4m
Gross profit€6.7m€7.1m
Gross margin37.2%34.6%
EBITDA margin14.0%14.2%

EBITDA margin held up because OPEX was cut. Gross margin compressed — usually a mix, pricing or input-cost story that commercial due diligence should own before anyone capitalises the EBITDA.

Interpretation

Use cases

Price/volume/mix bridges; make-vs-buy; whether a revenue multiple is even sane (low gross margin businesses rarely deserve software-like sales multiples).

Limitations

Gross margin ignores capacity costs sitting in opex, warranty tails, and returns. It is not ROIC. Inventory accounting (FIFO vs weighted average) moves the ratio in inflationary periods.

Dazur Perspective

Dazur locks a cost-of-sales map (what sits above the gross-profit line) so EBITDA add-backs cannot quietly reclassify the same cost twice.

Related terms

Sources