capital-raising
Fundraising is capital raising described as a campaign: a round with a target, a timeline and a list of investors being worked. In venture it means a priced or convertible round; in private equity it often means a GP raising a fund from LPs.
Company fundraising is the founder or CFO running a process to close equity financing or debt financing. Fund fundraising is a GP collecting commitments from institutional investors into a private equity or venture capital vehicle. ILPA principles and Invest Europe standards speak to the second meaning. This page covers both, because practitioners mix them in conversation.
If you mean “we are raising for the operating company,” start with capital raising. If you mean “the fund is in market,” you are in LP/GP territory: PPM, data room, first close, final close.
A round has a lead, a term sheet, a cap table model, and a close date that slips. NVCA model documents still shape many venture papers. The scarce skill is not the deck; it is matching the company to investors whose mandate, cheque size and stage actually fit — which is investor matching, not spray-and-pray.
“We are fundraising” in a seed Slack channel means a convertible note or SAFE-like instrument with a cap. “We are fundraising” in a PE partnership meeting means a successor fund with a 12-month target. Using the same word with a corporate CFO who thinks you are selling the company is how processes derail.
Announcing a raise before the NDA and numbers can bear scrutiny. Running a company raise as if it were an M&A auction (or the reverse). GPs marketing a fund with portfolio-company anecdotes that ILPA-style LPs will want in a consistent reporting pack.
Fundraising language inflates certainty. “In market” is not “closed.” A first close is not a final close.
Whether the object is a company or a GP story, the work is structured evidence plus the right counterparties. Dazur’s company-side fundraising workflow is the same chain as a sale: data, intelligence, valuation, matching — without pretending every raise is an exit.